Leronza 2021 Expansion – Gold Plating, Customization & Dubai Showroom
Scaling Luxury Customization
From Industry Recognition to Full Expansion in Dubai
In 2021, Leronza grew even stronger and became widely recognized across the luxury industry. The brand expanded its capabilities, moved its customization unit to Dubai, and built a full-fledged gold plating and customization setup to meet rising demand and achieve every possible inquiry received from customers.
A Stronger Name in the Luxury Industry
By 2021, Leronza was no longer only growing — it was becoming a known and trusted name within the luxury industry. The brand had earned confidence through craftsmanship, consistency, plating quality, bespoke execution, and its ability to create highly distinctive luxury products for demanding clients.
Moving the Customization Unit to Dubai
One of the biggest milestones of 2021 was moving the customization unit to Dubai and building a full-fledged gold plating and customization facility. This made it possible for Leronza to strengthen quality control, increase efficiency, and expand production capacity to better serve a growing international customer base.
This facility gave Leronza the foundation to scale up the company and respond to a much wider range of luxury inquiries with greater precision, speed, and confidence.
Advanced Materials, Finishes & Bespoke Possibilities
With its expanded facility and deeper expertise, Leronza broadened its customization capabilities in 2021 to offer a more advanced and luxurious range of materials and finishes. Customers could now explore premium options across a wider spectrum of customization possibilities.
24K Gold
Luxury gold finishes designed for premium impact and exclusivity.
Rose Gold
Warm-toned elegant finishes for refined personalized designs.
Platinum
High-end metallic luxury for sophisticated bespoke creations.
Swarovski Lab-Grown Diamonds
Statement detailing that adds brilliance and luxury character.
VS1 Diamond Settings
Premium stone setting options for truly exceptional pieces.
Custom Anything Approach
Leronza pushed itself to make nearly every serious inquiry possible.
Built to Scale Every Inquiry
The company focused on making everything possible to scale up operations and achieve every potential inquiry received from customers. This was a defining shift in Leronza’s journey — from handling custom requests to building a system capable of supporting broader, more ambitious luxury personalization at scale.
Trusted by Third-Party Companies
As Leronza’s plating quality became well known and trusted, many third-party companies approached the brand to supply gold-plated iPhones and Samsung devices under their own branding. This trust was earned because the plating quality had been tested, experienced, and proven to deliver premium results.
These relationships helped strengthen Leronza’s position not only as a luxury retail brand, but also as a trusted production and customization partner for other businesses.
Elevating Partner Brands with Leronza Identity
As part of its collaboration with third-party companies, Leronza went beyond gold plating by enhancing the luxury appeal of partner products. The brand replaced original logos with a refined and premium identity, introducing the iconic LL symbol while maintaining the Leronza London name in a sophisticated dark grey finish.
This transformation elevated the overall look and feel of each device, turning standard branded products into high-end luxury statements while maintaining a consistent premium identity aligned with Leronza’s craftsmanship.
A New Showroom & Service Center in Jumeirah Center
With more companies working alongside the brand and customer demand continuing to grow, Leronza opened a brand-new, larger showroom and service center in Jumeirah Center. This new space elevated the customer experience, allowing visitors not only to see the products, but to fully explore the luxury range and create their own customized device.
Create a Fully Customized Device
In the new showroom, customers could experience Leronza’s full luxury range and choose from a wider variety of customization elements, including premium finishes, leather, mother of pearl, and carbon fiber options. This made the process more immersive and allowed clients to create a product that felt truly personal, exclusive, and fully customized.
VIP Lounge & Premium After-Sales Service
Leronza also strengthened its luxury after-sales experience. Prestigious customers could have their products serviced while relaxing with a cup of coffee in the VIP lounge, turning service into a premium brand experience instead of a simple transaction.
This allowed clients to learn more about the company, the craftsmanship behind the products, and the broader vision of the brand while receiving personalized support in a refined environment.
From Capability to Leadership
2021 marked the year Leronza scaled its vision into reality. With a stronger industry presence, advanced production capabilities, trusted B2B partnerships, and a premium showroom experience, the brand moved into a new stage of leadership within luxury customization.
Leronza was no longer only building luxury products — it was building a complete luxury customization ecosystem.Workshop, Showroom, Craftsmanship & Client Experience
Use this section to display your strongest 2021 visuals, including plating setup, finished products, third-party supply projects, showroom images, luxury material options, and VIP customer experience moments.
Continue Exploring Leronza
2017–2019 Origins
See how the Leronza journey began from London vision to Dubai reality.
2020 Growth
Explore how Leronza grew through gold phones, gifting, and recognition.
Luxury Gold Phones
Discover signature gold phone creations and premium customized devices.
Luxury Gifts
Browse premium gifting ideas and bespoke luxury creations.
